Rebranded launch campaign of a Korean celebrity makeup artist. Shot by Jung Won Young.
Skincare launch for a Korean celebrity makeup artist.
Website design and interaction proposal for flagship e-commerce site as part of overhaul of brand.
Various seasonal marketing materials
Rebranded still-life shoot
Seasonal advertising (Fall/Winter) for Vivien's signature hosiery.
Over several seasons, we concepted and art directed with design studio, http://www.guteform.kr/ to create standards for Vivien Hosiery packaging. It was a progression from the old and mundane to the new yet still timeless and classical.
We accentuated and separated the Fashion focused items from the Basics.
Vivien's seasonal fashion hosiery packaging. Shot with photographer, Hong Jang-hyun.
Vivien's seasonal fashion hosiery packaging. Shot with photographer, Hong Jang-hyun.
Website and navigation as part of larger re-branding project to elevate and rejuvenate an old yet steady brand.
Repositioned and rebranded the Vivien lingerie brand, including identity, packaging, brand, image, voice, store/signage standards.
Seasonal Concept, 'Suburbia'. Shot by Philip-Lorca diCorcia
Seasonal concept, 'Suburbia'. Shot with Philip-Lorca diCorcia
Seasonal concept. 'Long Day's Journey into Night'. Shot with Peter Lindbergh
Seasonal concept, 'Multiplicity'. Shot with Craig McDean
Seasonal concept, 'market'. Shot with Steven Miesel
https://vimeo.com/39540997
Seasonal concept, 'Timeless'. Shot with Steven Meisel.
VS Beauty as candyland for Herald Square flagship location, NYC
Seasonal Fragrance Launch. Shot with Patrick Demarchelier.
Design for Stores, ad, signage, marketing, PR.
- Model by Russell James
- Beauty Still-life by Gentl & Hyers
- X-ray photography by Nick Veasey
Print material for marketing, retail and PR for lingerie and beauty groups.
Seasonal Fragrance and Makeup launch.
Revamped makeup line launch.
Beauty launches
Based on 'Candy' concept, worked with Visual team to refresh Beauty area of NYC's Herald Square Flagship store location to bring energy and focus to the Beauty section of the store,
Design for classroom-inspired concept for Boon brand children's store. Interior design by Japanese firm, Wonderwall.
Signage and branding.
Interior design by LO/TEK.
Identity Design
Store launch and design
Concepted and Curated a design exhibition with 4 other creatives, Yunim Kim, Marvin Lee, Fritz Park, Chris Ro at Samwon Paper Gallery, one of the leading design paper suppliers in Korea.
Lead art director for the Global IBM Website account, along with other accounts.
Branding and packaging
Rebranding and repositioning for an existing restaurant turned coffee shop.
