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Alex Suh
  • Portfolio
  • About
  • Things i Saw

SKC CUSTOM DOSE Collateral

SKC CUSTOm DOSE Launch

SKC 'PROOF'

SKC Timeless Brand Imagery

SKC Brand AOX

SKC HA Intensifier Launch Visual

VIDIVICI Re-Launch Advertising 2015

Rebranded launch campaign of a Korean celebrity makeup artist. Shot by Jung Won Young.

VIDIVIC Advertising 2014

Skincare launch for a Korean celebrity makeup artist.

VIDIVICI Digital

Website design and interaction proposal for flagship e-commerce site as part of overhaul of brand.

VIDIVICI Mailer

Various seasonal marketing materials 

VIDIVICI Advertising 2012

Rebranded still-life shoot

VIVIEN Advertising

Seasonal advertising (Fall/Winter) for Vivien's signature hosiery.

VIVIEN Packaging Redesign - Basics

Over several seasons, we concepted and art directed with design studio, http://www.guteform.kr/ to create standards for Vivien Hosiery packaging. It was a progression from the old and mundane to the new yet still timeless and classical.

VIVIEN Hosiery Packaging Redesign

We accentuated and separated the Fashion focused items from the Basics.

VIVIEN Hosiery Fashion Focus Seasonal

Vivien's seasonal fashion hosiery packaging. Shot with photographer, Hong Jang-hyun.

VIVIEN Hosiery Fashion Focus Seasonal 2

Vivien's seasonal fashion hosiery packaging. Shot with photographer, Hong Jang-hyun.

VIVIEN Digital

Website and navigation as part of larger re-branding project to elevate and rejuvenate an old yet steady brand.

VIVIEN Lingerie Branding

Repositioned and rebranded the Vivien lingerie brand, including identity, packaging, brand, image, voice, store/signage standards.

Shinsegae 2014 FW

Seasonal Concept, 'Suburbia'. Shot by Philip-Lorca diCorcia

BTS Shinsegae 2014 SS

Shinsegae 2014 SS

Seasonal concept, 'Suburbia'. Shot with Philip-Lorca diCorcia

BTS Shinsegae 2014 FW

Shinsegae 2013 FW

Seasonal concept. 'Long Day's Journey into Night'. Shot with Peter Lindbergh

BTS Shinsegae 2013 FW

Shinsegae 2013

Seasonal concept, 'Multiplicity'. Shot with Craig McDean

BTS Shinsegae 2013 Summer

Shinsegae 2012

Seasonal concept, 'market'. Shot with Steven Miesel

BTS Shinsegae 2012 Spring

https://vimeo.com/39540997

Shinsegae 2011

Seasonal concept, 'Timeless'. Shot with Steven Meisel.

 

VS Candyland Beauty Store

VS Beauty as candyland for Herald Square flagship location, NYC

 

Vintage Victoria

Victoria's Secret Beauty Launch

Seasonal Fragrance Launch. Shot with Patrick Demarchelier.

Skincare Campaign

Design for Stores, ad, signage, marketing, PR.

- Model by Russell James

- Beauty Still-life by Gentl & Hyers

- X-ray photography by Nick Veasey

Victoria's Secret Print

Print material for marketing, retail and PR for lingerie and beauty groups.

Victoria's Secret Beauty launch

Seasonal Fragrance and Makeup launch.

Victoria's Secret Makeup

Revamped makeup line launch.

Victoria's Secret Fragrance Advertising

Beauty launches

Victoria's Secret Herald Square Beauty Refresh

Based on 'Candy' concept, worked with Visual team to refresh Beauty area of NYC's Herald Square Flagship store location to bring energy and focus to the Beauty section of the store,

BOON JR.

Design for classroom-inspired concept for Boon brand children's store. Interior design by Japanese firm, Wonderwall.

BOON THE SHOP

Signage and branding.

Interior design by LO/TEK.

SISILI Black

Identity Design

Keihl's Since 1851

Store launch and design

S#!T Exhibition

Concepted and Curated a design exhibition with 4 other creatives, Yunim Kim, Marvin Lee, Fritz Park, Chris Ro at  Samwon Paper Gallery, one of the leading design paper suppliers in Korea.

R/GA

Lead art director for the Global IBM Website account, along with other accounts.

SSG Wine Shop

Branding and packaging

Vecchia e Nuovo

Rebranding and repositioning for an existing restaurant turned coffee shop.

OTHER

SKC CUSTOM DOSE Collateral

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SKC CUSTOm DOSE Launch

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SKC CUSTOM DOSE Launch Video

SKC 'PROOF'

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SKC 'PROOF'

SKC Timeless Brand Imagery

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SKC Brand AOX

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SKC HA Intensifier Launch Visual

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VIDIVICI Re-Launch Advertising 2015

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VIDIVIC Advertising 2014

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VIDIVICI Digital

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VIDIVICI Mailer

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VIDIVICI Advertising 2012

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VIVIEN Advertising

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VIVIEN Packaging Redesign - Basics

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VIVIEN Hosiery Packaging Redesign

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VIVIEN Hosiery Fashion Focus Seasonal

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VIVIEN Hosiery Fashion Focus Seasonal 2

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VIVIEN Digital

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VIVIEN Lingerie Branding

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Shinsegae 2014 FW

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BTS Shinsegae 2014 SS

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BTS Shinsegae 2014 Summer

Shinsegae 2014 SS

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BTS Shinsegae 2014 FW

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BTS SHINSEGAE 2014 FW

Shinsegae 2013 FW

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BTS Shinsegae 2013 FW

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Shinsegae 2013

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BTS Shinsegae 2013 Summer

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0422_Shinseagea 2013 Summer Fin

Shinsegae 2012

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BTS Shinsegae 2012 Spring

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Steven Meisel for Shinsegae S/S 12

Shinsegae 2011

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VS Candyland Beauty Store

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Vintage Victoria

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Victoria's Secret Beauty Launch

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Skincare Campaign

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Victoria's Secret Print

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Victoria's Secret Beauty launch

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Victoria's Secret Makeup

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Victoria's Secret Fragrance Advertising

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Victoria's Secret Herald Square Beauty Refresh

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BOON JR.

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BOON THE SHOP

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SISILI Black

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Keihl's Since 1851

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S#!T Exhibition

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R/GA

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SSG Wine Shop

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 True luxury retail packaging for an elite wine retailor in Korea. Used the concept of 'altered state' asa visual metaphor.

Vecchia e Nuovo

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OTHER

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 Written article about packaging design

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